Akshaya Tritiya, the festival of prosperity and good fortunes, which is being celebrated on 23rd and 24th April 2012. People faith that all good happenings are part of this most auspicious days of the Vedic Calender.
Malayalees are always see that the gold is a precious one in any of the occassions and hence they believe that it is better to puchase gold on the day of Akshaya Tritiya days. By exploiting this faith of people, now jewellery owners are giving advertisements in the visual written media which ultimately rise the jewellery business and thereby increase in the price of gold in these days.
Earlier, people were not considered that the gold is a better part of their investment. But due to the rising price of the gold, now it becoms part of thier investment in the form of gold fund or in the form of muthual fund etc.
It is interesting to see that now some banks are also offering various schemes for the purchase of gold as part of the Akshaya Tritiya.
Finally, the main focuss now only to consentrate to the gold business on the days of Akshaya
Tritiya, in every corner, by exploiting the faith of the people.
Tritiya, in every corner, by exploiting the faith of the people.
No comments:
Post a Comment